Reputation Management - Do You Know Your How Your Business Is Perceived?

http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-brand-marketers/
Reputation Management - Do You Know Your How Your Business Is Perceived?
Is reputation management something you're interested in? It's best to do all you can to keep your reputation under control. Find out what you need to know below.

When dealing with some negative content regarding your online brand, have a good offense. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. Be sure to keep posting new positive content to keep it fresh, so that any negative feedback slips in the search engine listings.

Optimize your web pages all with your business' essential search phrases in order to make your online reputation better. More often than not, this is your company's name. Search engines such as Google really like authoritativeness. When your business is seen as an authority, then search engines like Google will bump you to a higher standing in the results.

Watch social networks all the time. Customers expect a reply when they ask you a question through your website or post on social media sites. Reply to questions within an hour if you can. Being responsive can help your business stand out.

Make it a point to know what is going on in your business niche. This will give you an expert voice with consumers. Take a few minutes each day to run an online search to get the newest facts about the industry you're in.

Always treat employees with respect. Otherwise, you may develop a negative reputation as a business owner. Some people will not give you business because of it.

By now you should have learned some useful advice about managing the reputation of your business. Now, you know how to make a positive impression with your business. Remember that the customers must always come first, and get ready to see success in the near future!