News release Advertising: Ways to Advertise a Facebook Competition

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News release Advertising: Ways to Advertise a Facebook Competition
Press release marketing appears like a foreign concept to many, but this is expected as it is usually overlooked as an old school corporate form of getting your message out. But even when pr and marketing have joined with social media, a press release online marketing strategy still has power. In fact, you can argue that the variety of media and blogs online these days, a press release is a powerful way to send a message.

Press release Marketing
press release marketingEffective media can be a good promotional tool, that is, if done well. Take as an example the promotion of a Facebook contest. Aside from cross-promoting on social media websites, in-store marketing and targeted ads, earned media via a press release is a great way to kick start user participation. In this article, you will go through a few essential steps in how to write a press release and how to use one to jump-start interest in your Facebook contest.

Create a Facebook Content That’s Attractive to Your Market

First of all, you need to make an interesting content resonates with your audience. If you target your media story about your contest well (which is targeting your story to media that your customers read), the journalists and bloggers reporting your story will like your contest as well. Look for ideas of Facebook contests your audience will like.

Make a list of Relevant Publications to focus on

List those media outlets best suited to your news. Targeting your media can make or break you in determining if your story gets published, and if your Facebook content will reach its potential. Contemplate it similar to advertising; you might not be paying a media outlet to create your message, but you still want results. Many businesses overlook it, but it is important to know your target market even when it’s just a press release. Take 10 minutes and write down the market you are targeting.

Write A Press release
There is an art to writing a good press release. There are also standard structures and know-how to a news release. Begin with the tips for your Facebook content media release. For one, make sure that it is newsworthy and interest your subscribers. Get straight to the point; news releases are generally one page long with a word count between 300 and 800. Also keep your message is clear with a great headline. Indicate what the press release is all about in your opening summary.

Distribute Your Press release

Now that you have written a killer press release, the next thing is to pitch to your targeted media outlets. A pitch is a short and succinct email that’s sent to media outlets along with your press release. There are so many ways to create a pitch, based on that one media that you are aiming. When pitching your story, make sure that it is personable, and has a good headline to give it the wow factor. Include words like ‘new’ or ‘exclusive’ in your subject line. You need to interest your reader fast.

Make a Press release Distribution

In today’s internet, there are so many resources for press release distribution. To spare you the time and hassle to do the writing and distributing, you can hire press release services like Influence Engine Marketer to do the job for you. This way, you will have more time to pay attention to running your business.