Online Customer Retention

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Online Customer Retention
Everything goes haywire when a company starts losing its customers. Customers are a very important entity for any business to survive. There can be really terrible outcomes, if no attention is given in this direction. Globally, the facts says that it cost five times more to attract a new customer to your product or services than managing to keep an current one. Still, there are numerous examples where organizations’ efforts failed to retain their current employees.

It becomes justifiably difficult to pay attention for online retailers towards their online customer retention . The risk of losing online customers both due to bad service or erroneous products to your competitors is higher and can cause a serious setback to your business.

How to Increase Online Customer Retention ?

Definitely an organization is required to have a great product and amazing customer services to have a vast base of loyal customers. Considering data from previous activities like any loyalty or reward programs, the company can propose new activities for online customer retention and maintaining their passions with the organization intact.

How Social CRM Can Help In Online Customer Retention?

Having a CRM like Social CRM system in place, an organization screens the customer activities associated with its locations and purchasing options. The benefit of CRM is that such information is alerted by the system on time, when there is a scope to practice market, and sale analysis to identify, and then rectify this problem. Social CRM intelligently tracks customer activities and recent history to draw its impact on organization’s revenue era.

The Power of Conversation in an Online Customer Retention

If your organization is in online retail business, then the process of delivery can be a real pain for you. Being a reputed organization you may have a great product and offer excellent online services. However, it is possible that you can fall short at the last mile which calls for providing the product in the hands of the customers. Most of the times delivery process is outsourced, thus it leaves a scope of mismatched synchronization between you two parties.

The solution to this problem while maintaining customers trust in your organization is to notify the customer at every step of the shipment process. Likewise, for other organizations communicating with customers on their bad experiences and rectifying the issue can help in online customer retention.

Everything boils down to an exceptional customer service. When organizations are determined in providing a reliable and strong customer service they will be able to achieve online customer retention successfully, and social CRM can play a vital role in this regard.